The numbers
Every site like this shows you the money coming in. This one also shows what it actually delivered, because that's the only number worth anything to the person deciding whether to bid.
$2.00Total paid in
8Clicks delivered
1Entries
$0.25
Average per click
Per entry
Paid, clicks received, and what each click cost them.
#1
$2.00
What you're buying
A spot on a leaderboard that people look at, and a link we count the clicks on. There are no refunds; the board is a public record of what was paid, and unwinding a payment would make that record a lie. If the board is quiet, a bid buys you very little — the numbers above are here so you can judge that for yourself before paying rather than after.